Case Study

Case Study: Marketing Agency Of the USA (Team Project)

Industry: Full-stack design and marketing agency

Services Offered: Creative design, software development, SEO, content writing, e-commerce B2B, Shopify, D2C, CMS
Location: USA

Project Overview

A creative design and marketing agency from USA, specializing in a broad range of services. My goal was to enhance their search engine ranking for key local SEO keywords and appear higher in the search results when potential clients searched for relevant services like design, software development, and SEO.

Challenges

• Local Visibility: They had limited local visibility on search engines.
• Competition: A highly competitive local market for digital marketing and design services.
• Optimization: This website required improvements in on-page SEO, local keyword targeting, and NAP (name, address, phone number) consistency across online platforms.
• Google My Business (GMB): Their Google My Business profile was underutilized, affecting their local search rankings.

Objectives

1. Increase Local Search Visibility: Rank higher for local keywords related to services in the USA.
2. Optimize Google My Business Profile: Enhance the GMB profile to improve local search rankings and customer engagement.
3. Improve On-Page SEO: Optimize the website for local keywords to increase organic traffic.
4. Boost Reviews and Reputation: Increase the number of customer reviews to build trust and credibility.
5. Enhance Content Strategy: Develop localized content that resonates with the target audience in the USA.

My Strategy & Execution

Local Keyword Research

• Conducted keyword research to identify high-intent local keywords for service pages.
• Targeted long-tail keywords related to specific services and geographic location.
• Optimized existing content with localized keywords to attract local search traffic.

Google My Business Optimization

• Fully optimized Google My Business (GMB) profile with consistent NAP details.
• Added relevant business categories, services, and regular posts to keep the GMB listing active.
• Encouraged clients to leave positive reviews and responded to them promptly to enhance local trust signals.

On-Page SEO Optimization

• Optimized key landing pages with local keywords and improved meta titles, descriptions, and header tags.
• Ensured local keywords were naturally integrated into page content, blogs, and FAQs.
• Implemented schema markup to help search engines understand local relevance.

Local Content Creation

• Created blog posts and case studies targeting local industry problems and solutions (e.g., "How Local SEO Can Help USA Businesses Grow").
• Focused on content that specifically addressed the needs of local businesses, positioning them as an expert in the USA market.

 Local Link Building

• Built relationships with local businesses, directories, and media outlets to acquire high-quality backlinks.
• Ensured consistent NAP information was present across various local business directories.

Mobile Optimization

• Ensured the website was mobile-friendly and optimized for local searches, considering a significant amount of local traffic comes from mobile devices.

Results

After implementing the local SEO strategy, the agency saw significant improvements in local search performance:

• Organic Traffic: A 40% increase in organic traffic within 3 months, with a notable rise in visitors from the USA.
• Google My Business: The GMB profile reached the top 3 in search results for "design agency USA" and related queries.
• Search Rankings: Ranked on the first page for several local keywords, including "SEO services USA" and "web design USA."
• Client Inquiries: A 30% increase in local client inquiries, many from businesses in the USA looking for SEO and design services.
• Reviews & Reputation: A 50% increase in positive reviews on Google My Business, helping to improve the agency's local reputation and trustworthiness.

Conclusion

By focusing on a comprehensive local SEO strategy that included keyword optimization, GMB profile enhancement, local content creation, and reputation management, I successfully boosted its online visibility in the USA market. The results speak with increased traffic, higher search rankings, and more local business inquiries. This case demonstrates the power of a tailored local SEO strategy in a competitive market.

Case Study: Zellyo, Web Design Agency of Khulna, Bangladesh

Project Overview:

Zellyo.com, a website focused on web design, SEO, digital marketing sought to improve its online visibility, increase organic traffic, and enhance user experience. The project involved optimizing the website’s SEO, improving conversion rates, and ensuring that the site provided a seamless, user-friendly experience.

Objectives:

• Boost search engine rankings for targeted keywords.
• Increase organic traffic by optimizing on-page SEO and improving technical SEO.
• Enhance the user interface and experience to drive higher conversion rates.

Challenges:

• zellyo.com had significant issues with site speed, which impacted both SEO rankings and user engagement.
• The site lacked clear, optimized content targeting key search queries, and many pages were not properly optimized for mobile devices.
• The site was facing a high bounce rate due to its complex navigation structure.

Solutions Implemented:

• SEO Optimization:
  A comprehensive SEO audit was conducted to identify areas of improvement. Key changes included optimizing title tags, meta descriptions, and headings. Keyword research helped identify low-competition long-tail keywords that were incorporated into blog content and service pages.

• Technical SEO Improvements:
  The site's load time was optimized by compressing images, leveraging browser caching, and optimizing JavaScript. A mobile-friendly design was implemented to ensure better accessibility across devices.

• Content Strategy:
  Developed a content strategy to publish high-quality, SEO-optimized blog posts and service pages targeting specific keywords related to Zellyo’s niche. This included creating informative articles, guides, and how-to posts to attract organic traffic.

• User Experience (UX) Improvements:
  Simplified the navigation and restructured key pages to improve the user journey. A more intuitive design was created to increase engagement and lower the bounce rate.

Results:

• Increased Organic Traffic: Within 3 months, organic traffic to the website increased by 40%.
• Improved SEO Rankings: Targeted keywords moved up in search results, with many achieving top 5 positions.
• Higher Conversion Rates: UX improvements led to a 25% increase in conversions.
• Lower Bounce Rate: The simplified navigation and mobile optimization reduced bounce rates by 15%.

Role and Contribution:
As the SEO strategist and project lead, I was responsible for the SEO audit, keyword research, on-page and technical SEO optimization, and the development of content strategies. I worked closely with the design and development teams to ensure that UX improvements aligned with SEO best practices.